What comes to mind when someone says the “Golden Arches”? Who doesn’t know what the Apple logo means? What colour is the Starbucks logo? There is a power in branding a product, and any savvy business owner knows that nothing stirs emotions in consumers like a good logo and tagline. Printed carrier bags are one of the most economical ways a company can self-promote. This versatile form of advertisement has taken on a whole new level of potential, for start-up companies and huge retailers.
Providing a higher quality printed carrier bag evokes an emotion in consumers, whether it is conscious or not. A nicely printed bag made of heavier plastic, specialty paper or fabric material makes the customer feel special. It is the same feeling one gets when handed a well wrapped gift. The packaging is part of the presentation.